Aug 12, 2017

Posted by | Comments Off on Promotional Tables or Couters: What is a Better Choice

Promotional Tables or Couters: What is a Better Choice

Trade show counters and tables can perform the same functions at a venue, that’s why we see both of them quite often at promotional events of any type. But there are also some differences between them making the use of one or the other more convenient in different situation. In this article we highlight the main features of promotional tables and counters so that you can make a smart choice for the next show.

Creating an environment

If your business is B2B oriented your foremost goal must be creating a professional environment emphasizing that you are a serious business structure. In this case counters will be a perfect choice. They have a strict austere appearance and are mostly used for different business functions. Tables, on the contrary, have much wider areas of application, that’s why they are not associated only with business. Moreover, most of the tables are covered with table throws or runners that create a more welcoming and warm atmosphere, more suitable for B2C oriented companies. In case, if there is a chance of long negotiations and you may need to seat your business partners it is better to select a table regardless of what orientation your business have.

Functionality

The main functions of a counter at a trade show is to welcome a visitor at a booth, provide him/her with informational support, create a working station for staff and to place some collateral on. If your operational activity at a show requires from the furniture to perform only these functions you can safely choose a counter. But if you want to expand these functions a table would be a more favorable choice. You need to create a working station for two people without assigning more space on the floor – no problem; a standard trade show table can give seats for two. Need a surface for arranging a tasting? A table can lend it. Do you want to set up a table top display? Put it on a table. So, as we see, tables are more versatile pieces of furniture.

Design

There are dozens of options of trade show counters. Most of them are prone to branding making them a promotional tool as well. Design variation is also impressive – they can be different in shape, size, construction, can be multi leveled and with other features. When it comes to trade show tables the selection in more modest. Trade show organizer, most likely, will provide you with bulky wooden tables or you can rent/purchase a portable table – 6ft, 8ft or round are basically all the choice you have. So if you want to have something different than a standard looking table your pick is a counter. Besides, most of the tables look too sad without a table throw, and it is an additional cost item.

Space consumption

Usually a counter is more compact and it is beneficial if your display has a limited space. Tables are usually bigger, so if you are not pressed for space and you want to create a spacious area for your clients and stuff a table is more felicitous choice.

Cost

On a whole a counter will cost at least twice more expensive than a table due to a more sophisticated construction and graphic panels. In addition, most trade show organizers will provide you with a table for free or at a little additional cost. Both counters and tables can be also rented to reduce the cost. But even the renting option implies that you actually need to buy graphic panels with custom printed images. In case you want to improve the look of a table you will need to purchase a table cover.

The cost of maintenance of these two items is about the same. Both counters and tables are lightweight and portable; you tear them down for shipping and storing so they don’t require much investment when they are not used.

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Mar 7, 2017

Posted by | Comments Off on The Importance Of Branding Your Table Covers, Counters, And Demo Stations

The Importance Of Branding Your Table Covers, Counters, And Demo Stations

Branding your company is very much important part of promoting yourself and also to help the customers remember your product. The main purpose of a brand is to increase the sales and get more leads by making your products or services more visible and desirable to the customers. But many business owners miss some great opportunities to brand their company. One of the most missed opportunities is to use your company logo or graphics on the table covers, counters or demo stations. This gives a very professional look as well as helps in your brand promotion. Importance of using your logo for marketing on these items are:

Branding your business

1. Improves Recognition

When there is any event like trade fair or exhibition, displaying your company logo or graphics can improve the recognition. The brand identity is its logo design or the company name. Thus, when people see the cover on your table, they will instantly recognize your brand. Even for the new customers who never knew about your company will get to know about your brand and its logo. Thus, branding your company even with a simple design is always preferable as it will help the people to remember and recognize whenever they see it.

2. Increases Trust

The logo on your demo stations and counters can also build a trust. This is professional appearance of your company that increases its credibility. People tend to purchase the products or services from a business that appears to be credible and legitimate. Thus, having a brand logo on these items can increase the sense of trust and emotion in people. They will feel it real and legit. Thus, it will also increase more sales and leads along with a long-term brand recognition.

Table cover with logo

3. Advertising of Your Company

Advertising is one of the most important part of your company promotions. With the help of the custom made table covers with your brand logo on it can promote your company in a great extent. These covers are displayed on any events or programs like trade fair, conferences, meetings etc. This helps as a promotion of your brand among all the people present over there. This advertisements can let people know about your brand as well as the products or services offered by it. This advertisement is very much essential to attract new customers or consumers for your company.

4. Generate Leads & Referrals

Having brand logo on your counters and covers of the tables work as a great marketing tool for your brand. This can generate a lot of leads and sales for your company. People will know about the products and services from your company. More people know about your brand, more they will try to research about it. If they find any product or service of their use, they will use it. Definitely if they like it they will generate referrals which will lead to more customers.

Thus, there are a lot of advantages and importance of branding the table covers, counters and demo stations. So, it creates a strong brand image or identity for attracting more and more customers.

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Feb 13, 2017

Posted by | Comments Off on Info on Table Use for Business

Info on Table Use for Business

Walk into any home and you are sure to find at least one table, with most having closer to three or four. Whether you are looking to fully furnish your home or simply redecorate it is important to figure out exactly what you want and need prior to seeking out options. With the large variety of table choices available in both retail stores and online, one must determine the primary purpose the table will serve and how it is going to be used. Another key component to take into consideration before picking out a new table is to decide where it will go in your home; how much space have you allotted for this new piece of furniture? Most importantly, you must be able to differentiate between all the different tables that are available for homes including dining tables, coffee tables, end tables, telephone tables, and foyer tables.

A dining table is simply a table that is used for dining purposes such as eating breakfast or dinner. It can usually be found in a kitchen or living room or sometimes even both. Dining tables come in many different sizes, shapes, designs, and materials; however the most common materials used for construction are wood and glass. If you are seeking a new dining table, be sure to find one that will be able to fit all of the members of your household. You may want to also consider being able to fit additional guests that may come over for dinner. It should leave enough room around the sides for easy movement and also leave room for additional pieces of furniture you may want to add or already have.

While most would assume a coffee table is solely for serving coffee on or gathering around to enjoy a good cup of coffee in the early morning, most people use it for anything but that. Some use coffee tables simply as a piece of furniture to prop their feet on while watching television.

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Feb 13, 2017

Posted by | Comments Off on Table Use for Business- An Overview

Table Use for Business- An Overview

Whenever I think of foosball tables, I reminisce about episodes of Friends in Joey and Chandler’s apartment. “Good game” would be given by Chandler upon the end of a played against his roommate. The actors make playing the game seem so easy and I have wanted a foosball table since their first game. However, have you ever tried to play a game of foosball?

I was in a friend’s rec room one time, and he had a good foosball table. My one friend and I pretended to be Joey and Chandler playing foosball. Having never played before, I had no idea how difficult it was. Seeing the tiny ball, moving the players died to the side and having them kick forward and also acting as a goalie.

There are multiple factors in purchasing a table, including:

Budget: If you aren’t going to be playing that much, you shouldn’t be spending close to $1,000 or more. Personally, I wouldn’t spend more than a few hundred. Casual players like me can get away with a cheaper quality table, and that was one of the determining factors for me. As a casual foosballer at parties, a $100-$500 table could suffice.

Who’s It For?: When I bought my foosball table, I purchased it for my college friends and I. Knowing the people I was going to be playing with, I didn’t want to buy something too expensive. If you’re also a college kid, I wouldn’t recommend shelling out $1,000 unless you’re going to be forming a competitive and professional team. Always make sure to buy for the people who will be using it most and keep in mind if they’re rough, or gentle.

Table Material: My friends and I are a bit rougher, which is why I went for the durable plastic. I was afraid that a wooden table would be too easily scratched and something made of particle board would easily break.

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